2026 hotel trends

The pace of change within hospitality is accelerating, but more importantly, it is becoming more intentional. As we look toward 2026, the brands that stand out won’t just be the ones moving faster; they’ll be the ones moving deeper, finding fresh ways to stand out in an increasingly crowded landscape. We’ve reached a point where it’s no longer enough for a hotel to be beautiful—it has to be interesting.

Social media continues to push us to rethink our physical spaces, challenging us to use bold concepts and unique experiences to capture attention in a world that rarely slows down. From the intuition of AI-led travel and the reclaimed luxury of a long, slow breakfast, to the intimacy of dinner parties and creative partnerships, hotels are finding new ways to truly connect. This next chapter of hospitality is deeply personal, inherently creative, and built entirely around the feeling of the experience.